James got in touch with us for a new mascot design. Conceptually called “Rocky” he wanted an upright, bipedal Raccoon that was confident and happy and strapped with gear such as a climbing harness and a helmet. Here are some of the concept sketches the team came up with.
Rocky had to be a character that would appeal to adults as well as students. Above all he needed an outdoorsy feel and be charming and cool without trying. With some back and forth and feedback from James the final Rocky he loved was the mascot you see below.
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